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Crossfit NYC, 44 West 28th Street

CrossFit NYC
New York City, NY | 2012

What made this a rewarding effort for all involved was the ability to craft and create a new identity for an up and coming fitness team (now onto their third location). Research explored shifting understanding of body types, fitness and health as well as answering some fundamental questions about privacy/publicity and how to make sweating a good thing. General Contractor: In House Group

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