110 Broadway

Client: IB Broadway
New York City, NY | 2010

[44,000 SF] This new building in a quickly developing section of Williamsburg is sited at a very interesting junction between the traditional and steadfast Hasidic neighborhood to the south and the 'gentrifying hipsters' to the north. This building when conceived was viewed not only as a filter through which both of these divergent group could pass, but occupy with equal comfort. The units are predominantly large 2 bedroom units with open living/dining room configured about a central open kitchen. All apartments have some outdoor space and most have great views of the Williamsburg bridge, an overwhelming presence to the immediate north. This building also offers commercial spaces on the first floor and public parking. As a homage to its cultural roots, the unusual coloring is a subtle nod to the Israeli Flag, which reflects the owner's birthplace.