28 West 30th Street

Client: Mr. Steve Hackel
New York City, NY | 2012

Working off of a home grown theory that all hotels fall along three axis: The Memory Castles [places that we go to transport us to places that we believe to be better], The Experience Palaces [meant to transform our lives in ways that are unique or different] or the Home Redux. [The idea that when we travel, what we find is what we left at home.] We were directed by the client to find something that resonated with the comforts of home, yet would extend into the Experience Palace. We took stock of all of these hotels available to us to visit both in New York, and indeed, in India where we travelled to see how our clients were establishing their brands there.